Bearden BIKE & TRAIL promotes cycling safety awareness in its support of the Jeff Roth Cycling Foundation (JRCF).
Other Ways to Support the Foundation
The Jeff Roth Foundation "Share The Road" specialty plate is available to any Tennessee resident registering a private passenger motor vehicle. The annual fee is $56.50 and $15.62 of the additional $35 collected is allocated to the Jeff Roth Cycling Foundation. Click here to open a window with more information from tn.gov.
Share the Road Stickers
Show your support and pick up some Share the Road bumper stickers at Bearden BIKE & TRAIL! $1 minimum donation per sticker, and 100% of the proceeds go to support Jeff Roth Cycling Foundation activities (see above).
About Jeff Roth
The Jeff Roth Cycling Foundation promotes cycling as a safe and healthy form of transportation through advocacy, education, and by providing financial assistance to families that have been touched by cycling tragedies.
Jeff Roth was a proud father, husband, and Physical Therapist. He exercised voraciously every day, riding long distances 5 to 6 times a week and especially loved training on steep hills.
In August 2006, Jeff was riding on Rt. 321 in Maryville, Tennessee when he was hit and killed by pickup truck driver. His death brought together local and state cyclists to form the Jeff Roth Cycling Foundation, which has since been instrumental in promoting safe cycling and motorist education. The Foundation, particularly fellow cyclist members Local cyclists Matt Alexander, Mike Winck, Jay Nevans, and Tennessee Rep. Doug Overbey spearheaded legislation such as the Jeff Roth and Brian Brown Protection Act (see below), which passed unanimously through the House in 2007. Brian Brown, cyclist struck by a truck and killed near Martin, Tennessee, was added to the bill at the Senate level by friend and Senator Roy Herron where it came to be signed by Governor Phil Bredeson on May 3, 2007.